We're a privately-held Madison Wisconsin based company committed to building the best web-based software products possible. Our goal is to give you a product that you can use right away without reading lengthy help files or documentation. Simple, intuitive, powerful and inexpensive. That's what we aim for with every product we create. We've been in business since 2003 and love what we do.

We believe software is too complex. Too many features, too many buttons, too much to learn. We build web-based products that do less, work smarter, feel better, and are easier to use. We pay enormous attention to the details and overall customer experience of our products.

While our products are mainly built for small businesses and individuals (we call this group the Fortune 5,000,000), companies of all sizes use them every day. From 1 person to teams of 3-5 people to companies of 5000; everyone loves simple tools that help get the job done and then get out of your way. That’s what our products do. Try one and see the difference.